Perfume Project

We are quite far along now in a project to develop a fragrance for a brand they we in groups of four have created. So far I have enjoyed the project as I feel that now that as a group we are a team compared to before where it was a bit hit and miss.

We've entertained many ideas along the way but we all decided that we felt that there was a gap in the market for a vintage style perfume which would tap into the true meaning of vintage instead of the over used bhs or marks and spencer's version of vintage style.

Two out of four group members went to brick lane and it was a really useful day in terms of research as we were able to go into loads of vintage clothing stores and speak to the people working there as well as the customers as they are our target consumer. We also went for an amazing curry for lunch ;)

One main factor that was commented on is the smell of vintage clothes being so strong due to dust and moth balls, so most said that they would appreciate a stronger scent.
We as a group felt that there was a gap in the market for a more underground vintage style perfume. We managed to get some useful pictures that we can use in our mood boards when briefing the product designers.