Guest Lecturer - Adam Brandon

We have had a fair few Guest Lecturers in this part of the course which I have found really useful for our project, One recently being Adam Brandon, a young graphic designer, art director, motion designer, typographer, digital film maker, animator, 3d artist or 'Creative'.

He gave us a run through of some of the projects he's worked on since leaving University which I must say was quite outstanding. I'm not sure if its the norm, but it sounded like he's done really well for himself.

Some of the projects included working on The Oscars, with BT, PlayStation, Samsung, Footlocker and many more. I could tell that this type of job required long hours in front of a computer, a route I cant say I'm overly fussed about going down, however you could really see his passion.

Most of these projects came from working for a company called The Mill. This stood out to me as a really great way to start a career as they gave him so many opportunities to work with big name brands and companies.

He also pointed out that even if you have a great idea that you want to run with that someone's you have to do things you don't want to do or work within a brief and sometimes even create things that you hate that the client will love. It was nice have a lecture from someone younger that has done well for themselves who wasn't patronising or arrogant about their career.

Perfumeries

As well as walking around Brick Lane and the east end, we also visited a few perfumeries in Mayfair and around oxford circus, however we found that they were not as forthcoming with the information we needed. We also found that there was less to take inspiration from, however what we did find useful was the ingredients of these niche perfumes as they are more natural that the commercial perfumes. We thought that this would be something that our consumer would be interested in.

 

Perfume Project

We are quite far along now in a project to develop a fragrance for a brand they we in groups of four have created. So far I have enjoyed the project as I feel that now that as a group we are a team compared to before where it was a bit hit and miss.

We've entertained many ideas along the way but we all decided that we felt that there was a gap in the market for a vintage style perfume which would tap into the true meaning of vintage instead of the over used bhs or marks and spencer's version of vintage style.

Two out of four group members went to brick lane and it was a really useful day in terms of research as we were able to go into loads of vintage clothing stores and speak to the people working there as well as the customers as they are our target consumer. We also went for an amazing curry for lunch ;)

One main factor that was commented on is the smell of vintage clothes being so strong due to dust and moth balls, so most said that they would appreciate a stronger scent.
We as a group felt that there was a gap in the market for a more underground vintage style perfume. We managed to get some useful pictures that we can use in our mood boards when briefing the product designers.