I decided to go to the Store opening for Urban Outfitters in Nottingham. I've just moved from London to Nottingham so there's been multiple Urban Outfitters near me so I was hoping to see if this one compared and I have to say its one of the best branches I've been in. For starters its huge, there's and up and downstairs decorated in odd artwork in true urban outfitters style. I managed to get myself a cheeky poster as well as a tote bag, a pretty interesting zine and free beer.
As expected the Queue to get into the store went around the corner...
There was a chance to win a £500 store voucher if your name was pulled if you could smash the paper 'piñatas' . In terms of marketing and communications, the form that you had to fill in to be in with a chance to get picked asked for your name, date of birth, email, address, age, gender. This meant they were able to acquire a ridiculous amount of data as everyone wanted a chance at playing. I signed up to be on their mailing list at the till and there was already 5 pages of email address just for that day.
The event had bee advertised for weeks before with the poster which I've photographed at the top of the post in locations around the city and in the Uni grounds to attract attention and It definitely worked a treat. There was also a photo booth, a DJ playing upcoming bands, all of whose CD's and Vinyl's are available in store to promote their Music Section of the store. The footfall for this first day of opening would have been huge, the traffic through the store was crazy but organised really well and it was a good event.
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